CRAFTS OF INDIA / BANDHANI / MARKET

CRAFTS OF INDIA / BANDHANI / MARKET

The Bandhani is being sold all over India and the demand has increased over the past few decades. Sales go up especially during the festive and wedding seasons in India. The bulk of the market is domestic with the main market being in Gujarat where most women wear Bandhani saris, shawls or odhnis. The odhnis are also decorated with mirrors, gota and tassels to give it a richer and more decorative look. However, with the advent of the cheaper process of silk-screen printing, many of the poorer women wear printed cloth with a Bandhani design. In changes today, designers are using Bandhani fabric for contemporary clothing and it is being used to represent India in the international circuit. New colors and patterns are being used to cater to a wider market, though traditional red, yellow and pink still continue to be the all-time favorites!