Unnati Silks elaborates on how Handlooms have survived, evolved and prospered over the centuries with one core principle at the heart of it - to have unflinching faith in your Guru.

“People do not understand the true worth of handloom. Not only is it an heirloom product but defines the pulse of India that not only sees unity in its vast diversity but also empowers a vast section of society”.

Right from playing a key role in India's Freedom struggle to making India a treasure chest of fashion, Indian Handlooms have been an integral part of Indian culture and economics. This 70th Independence day, Unnati Silks celebrates some major achievements of our pride : Indian handlooms.

Unnati Silks and its association with Celebrities from Movie and Television industry.
One of the very popular faces on Indian TV in Unnati's rich Kota silk saree

These are woefully echoed across many states of India. When one gets to the inner rural pockets where the real ethnic craftsmen weave their wonderful handloom fabrics, one gets to see the highly contrasting stark reality against the rosy visions painted by glorifying press from statistical readouts that lack true substance.

Whether you’re attending a lavish pre-wedding event or a small puja at home, there's a bandhani saris to suit every occasion.
With festive season just around the corner, it's a great time to invest in this traditional piece.

Crafted in India will address issues related to finding authentic handloom products. Validation by India Handloom Brand and the Handloom hallmark will help the consumer trust the quality of the product

Unnati Silks is always seeking new ways to celebrate 'handlooms' and so has begun a campaign for the occasion, with a hash tag #handloomswag, inviting contributions of selfies or images wearing handloom clothing, that would help strengthen the cause of popularising 'handlooms' among the youth of India and their by helping the Handloom community to grow.

Right from playing a key role in India's Freedom struggle to making India a treasure chest of fashion, Indian Handlooms have been an integral part of Indian culture and economics. This 70th Independence day, Unnati Silks celebrates some major achievements of our pride - Indian handlooms.

In India, both the handloom weaver and the farmer come from the same background, both have many parallels or identical conditions that they face for their livelihood. The farmer gets empathy and benefits; the handloom weaver gets only sympathy with hardly anything to encourage his existence.

An A-list of Indian Television donned a modern handloom saree from the label, Unnati Silks and we can’t help but swoon over the sheer elegance of her beautiful avatar.

The passion, dedication and love for the craft still remains the same, the Magic remains the same. A journey well-travelled – Unnati Silks
Unnati’s contribution to the Nation’s effort began in 1980when Mr. Devendra Ladha, CEO & founder of Unnati Silkshad to make a choice other than Medicine for his future career.

Unnati Silks in Collaboration with Super Star of Marathi Films. In an exquisite handwoven Red chanderi silk with delicate golden motifs, she looks breath-taking.

People do not understand the true worth of handloom. Not only is it an heirloom product but defines the pulse of India that not only sees unity in its vast diversity but also empowers a vast section of society that constitutes a rural population which have agriculture and handloom weaving as their livelihood and which provide a mainstay to India's economy.