The GI label for Bagh

Bagh Prints is listed in the items that are geographically tagged and is protected under the Geographical Indications of Goods (Registration & Protection) Act (GI Act) 1999 of the Government of India. It was registered by the Controller General of Patents Designs and Trademarks under the title "Bagh Prints of Madhya Pradesh" and recorded with (GI) tag under Application number 98 in 2008. Its logo with the title Bagh Prints of Madhya Pradesh (Logo) was approved under application number 505 dated 1 August 2015 under Class 24 Textiles and Textile goods not included under other classes.

A geographical indication (GI) is a name or sign used on certain products which corresponds to a specific geographical location or origin (e.g. a town, region, or country). India, as a member of the World Trade Organization (WTO), enacted the Geographical Indications of Goods (Registration and Protection) Act, 1999 has come into force with effect from 15 September 2003. GIs have been defined under Article 22(1) of the WTO Agreement on Trade-Related Aspects of Intellectual Property Rights(TRIPS) Agreement as: "Indications which identify a good as originating in the territory of a member, or a region or a locality in that territory, where a given quality, reputation or characteristic of the good is essentially attributable to its geographic origin."

The GI tag ensures that none other than those registered as authorised users (or at least those residing inside the geographic territory) are allowed to use the popular product name.

New applications for Bagh prints

Initially, the weaver & his family made traditional dresses to meet the needs of various caste groups residing in the tribal region of Bagh. Later in the 1980s, designs were developed to meet the newly tasted urban way of dressing with trendy designs and vibrant colors. The current day designs covered sarees, salwar kameez, covers for cushion and tables, stoles, scarves etc.

Newer innovative wooden blocks and colors were designed and these gave opportunity to include craft such as block printing on bamboo chik or mats, leather, jute and other material, besides cloth. It is said that Bagh Print on bamboo mats with natural colours was the first successful experiment in the world.