Are you looking for the All Time classic South Handloom Cottons? – Then Chettinad Handloom Sarees are just for you

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One hub known for its unique brand and bearing a stamp of class in handloom sarees is Chettinad, the pride of Tamil Nadu, the showpiece of India for a distinct variety of saree. It has seen many ups and downs in its journey across time, but still retains popularity till this day for what it represents – the destination for an unmistakable brand in handloom fabrics.



Chettinad Handloom cottons at Unnati Silks


There is a new line of Chettinad cotton sarees to explore. 100 % pure cotton weaves, they are wonderfully woven handlooms that have been gathering momentum in the market. The highlights of this new range are

  • The ever popular checks pattern is back after a lull. In a particular vibrant color on the field, the checks assume a fitting hue in light and dark shades, sometimes of the same color as the field, sometimes a different one, to create a wonderful striking effect.
  • The borders are again a lovely matching contrast shade to that of the field or main area.
  • The remarkable allure comes from the lined border with prominent motifs that set of an attractive sight. The motifs constitute popular hand crafted items like lotus, peacock, special flowery choices that make the wearer of the Chettinad saree look mesmerizing.
  • The choice of colors is judicious, imaginative and highly breath-taking for the checks and stripes pattern to stand out, the motifs to catch the eye, the overall picture to get imprinted like a lovely composition in the mind.
  • Cast your thought to the color combinations. A blue colored field with a lighter shade checks pattern, a strikingly opposite color like yellow on the motifs, the border being a lovely mustard brown match.
  • You could like the pink peacock motifs and slightly darker magenta border contrasting with an orange main area with red and yellow in the checks pattern. There is also this bright orange saree field with its vivid orange bright and dull shaded checks design, a pleasing mustard border and orange colored lotus flowers dancing the length of the border.


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The variety of Chettinad at Unnati Silks


The general feature of the Handloom Chettinad cotton sarees has dark backgrounds with plain to lightly adorned motifs. Additionally beautiful naksi borders with floral designs and designer pallu or end piece with fascinating mango bootis in multi-colour thread work or shiny golden zari elevate the appeal of the conventional cotton saree. There is another range of pastels, simple plain and unadorned but with evident self coloured checks weave and a dark contrast border.


Current fashion sees geometrical patterns printed on the cotton base and a zari border and colourful pallu, giving that refreshing change for both traditional occasions and formal trendy corporate wear.


The silk saree with printed checks, embellished with mirrors and sequins is that eye-catcher to be worn for special occasions, as at parties, high-profile weddings or even at special invitations.


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The famed traditional Chettinad saree


The Chettinad saree has been one of the oldest traditional sarees of Tamil Nadu, with its distinctive features that still find their way at times into the modern day avatars of the region. The distinguishing features of the traditional Chettinad saree are its seemingly heavy look and the striking colours that are achieved through a deft combination of stripes, checks and colour contrasts. The heaviness is attributed to the historical fact that the saree was worn without other accompaniments and in a different way from what is prevalent today. Interestingly the saree was also said to be of shorter length than the conventional one, exposing the anklet portion of the wearers.


The modern Chettinadu cotton sarees still maintain rudiments of the original version, but have been suitably modified to meet current day needs of the saree-wearers. With the base cotton fabric material and the hallmarks of thickness and huge ‘kandanghi’ borders merged into trendy colourful designs and embroidery it is still able to create the elegant 'Chettinad magic'.



The Chettinad region boast


Chettinad, in the Sivaganga district of Tamil Nadu, India, which had once had a sizeable population but since reduced to very few villages was once the home of the illustrious Nattukottai Chettiars, a very prosperous banking and business community. Chettinad can boast of its local cuisine (hot spicy food and curries), architecture and temples and of course its traditional fabric – the Chettinad saree.


A region known for its ostentation and palatial constructions, Chettinad still retains what it once was known for in glorious times of yester years. You are still able to see 18th century mansions, wide courtyards, spacious rooms, embellished with marble and teak. The construction materials, decorative items and furnishings were from other countries in Asia and Europe. The mansions were from a special limestone and the walls and floors were polished till they sparkled.



Chettinad has its place in history, a culture that has been envied, its contribution to society and the land always admirably acknowledged. The Chettinad saree is quite a hit whenever a new avatar gets introduced in the market, but more importantly still enjoys its niche position as a fabric worth its price for whatever it offers.


Check out its new line of handloom sarees in pure cotton and creative comfort that till date has never disappointed whenever it has been freshly introduced to the market.


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