EMBROIDERIES OF INDIA / PHULKARI WORK / INNOVATIONS

- Burgeoning demand of this fabric from various parts of the globe has been the nucleus of change that the tradition of Phulkari has witnessed. Having bagged a contemporary label, the Phulkari today is a lot different. For example, no longer is the darn embroidered on the wrong side of the cloth.

- A coarser style of embroidery that showcases mechanical work rather than detailed handwork, is being largely deployed by the industry owing to the bulk demand of the embroidered fabrics.

- Likewise, Khaddar is being replaced by a variety of other textiles such as chiffon, georgette, cotton, etc. New designs for outfits are being established by several modern designers to reach out to the new segments of customers. Presently, machine¬ made Phulkari attires are being manufactured in Amritsar and Ludhiana which is affordable for low end customers.

- Almost twelve Phulkari suits can be made in one day by machines, which all the more lowers, the price of the product. Nevertheless, the machine-made products have not reduced the sale of traditional Phulkari, instead new markets have opened up popularizing it, making it available to masses.

- A Phulkari suit or sari mixed and matched with ethnic jewelry in contrast colours looks admirable. Accessorize your Phulakari outfit with oxidized silver jewellery for a complete traditional look.

- Traditionally considered a bridal outfit, the Phulkari is till date widely worn during the wedding season in a family. Bright reds, oranges and blues add a vibrant and joyous touch to their celebrations. Nonetheless, lighter Phulkari works dyed in sober colours make elegant daily wears.

- Since Phulkari is a form of embroidery that can be done on almost any fabric, seasonal variations are not a limitation for its suitability.

- Phulkari Odinis/Dupattas can be teamed with plain kurti-patiala or a cotton top worn over rugged denim for a contemporary look.