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MADURAI
The revolutionized Madurai cotton sarees

Affordably priced , the Madurai Cotton Saree, once worn for its simplicity and comfort by middle aged and elderly women and mostly on festival days and special occasions, has today, undergone a sea change. Trendy designs and patterns with exquisite borders and attractive motifs have given the Madurai Sungari a new look, making it a must-buy for all age groups and a widely accepted choice for daily and occasion wear.

Modern patterns adorn this cotton wonder, with peacock, butterfly and nature as the subjects woven in one or two colours, being the most popular. No wonder this version of the Madurai Cotton Saree is a hit with college goers and corporate ladies as a refreshing change during the hot weather.

There are other delightful varieties also of this South Indian Cotton Saree</div

Creeper motifs and naksi zari border with an elegant printed pallu on the Madurai Cotton Saree is preferred wear for daily casual and office during the summer season. Summer Madurai cotton saris with tie-dye printed bird motifs and attractive printed borders are alluring and suit teachers, professors, home makers and busy mothers nicely. A stylish twist is the Saree with circular prints on a colourful body, giving it an out of the way look and making it appropriate for dinners and parties.

The new-found popularity of the Madurai cottons

The Madurai Cotton Saree derives its look from the mercerized cotton that is used for the fabric. Mercerization is the treatment for the cotton fabric that gives it the lustre and strength. The process causes the cotton fibre to swell and increase in area, brings a reflected shine on it and makes it softer. It also makes the yarn attain a better affinity to dyes and develop a resistance to molds which thrive on organic substances.

The longer the cotton fibre better would be the mercerization. Crochet work comes out fine with mercerized cotton hence beautiful embroideries are also created as a result. Lint accumulation, or the detaching of short bundled fibres in fabrics such as cotton, is what is to be guarded against in the washing of these sarees.

A growing population of Cotton Saree lovers, sustained by the efforts of a devoted and skilled workforce and encouraged by a supportive government with its promoting policies are all contributing factors for the pride of place that the Madurai Cotton Saree holds today.

The Madurai Cotton Saree derives its look from the mercerized cotton that is used for the fabric.