A new line of creativity in Designer handloom fabrics

by Priyanka Ladha

Hare Krishna!

Here today gone tomorrow! Very familiar saying that indicates that nothing remains in the same state or condition for too long. Change is imminent, the pace of change depending purely on the nature of what is in question.

The changing states of fashion

Fashion too is a state of existence for fabrics in this ever changing world. Fast paced since designs come, get popular, and last till the interest of the market stays. Other facets like a way of stitching, a style, a particular type of clothing or any other aspect, have their own individual lives till their popularity lasts in time.

Fashion is creative yet the creation has a limited life span, fashion is vibrant and captivating, but products, designs, patterns get to seem jaded and lackluster in a short time, excitement of a new introduction dies down within no time and so on. The textile industry depends upon its thriving continuation upon the fashion designers and in turn they depend upon realistic assumptions from market research, close anticipation of market likes from experience.

New variety at Unnati Silks

Unnati has always aimed and strived to keep the customer above everything else since inception. No wonder that the steady growth of loyalists over the years has been proof enough for us that we have been making efforts in the right direction. The recent achievement of acquiring the Handloom Mark for most of our products added teeth to our already possessed Silk Mark for our silk fabrics. This has been our continued objective along with our self created goal of always providing something new, unique, sometimes inspiring and most times interesting for our customers. Fortuitously and by God’s Divine blessings we have managed to create a niche for ourselves as manufacturers, wholesalers, retailers, designers of fabrics in handlooms.  In this vein, the start of the year has seen us venture into a new line of apparel that is purely ‘designer’. Most are known to the market, the new flavor lying in the designer aspect. As has been said, “No pain, no gain” and so after considerable study we have ventured to put before you the unique and imaginative products, for you to judge their fashion worthiness.

New designer handlooms introduced at Unnati Silks     pku055_3

Palazzo Pants

Experimenting with handloom cotton, with revolutionary ideas and imaginative prints of Dabu and Bagru, and silky creations in Chanderi, a new line of Palazzo Pants in handlooms has been created. Exotic designs and innovative patterns with international appeal has made creativity touch new heights. Printed Palazzo pants have been available since long, it is a foray into handloom cottons with Indian ethnic processes that has generated new interest. You can find floral arrays, geometrical shapes, zigzag patterns, diamond shaped color myriads and a lot more to capture your attention. Bottom flares range from small to the wide to accommodate comfortably and look attractive for most womanly sizes. Vegetable dyes that are skin friendly and durable, in colors vibrant and varied have been judiciously combined to present appealing outcomes.

Kurtas – kurtis

Stylishly chic it is fashion for you to explore with the new designer kurtas kurtis. Novel and trendy, exploratory and unique, these handloom kurtas and kurtis of prints and designs are easy to slip into. Jazzy patterns, snazzy designs with eye – catching motifs, stylish buttonholed neck, embroidered, uniquely styled collars, and elegantly matched with various formats of sleeves from the sleeveless to the full sleeved, the Indian new line designer kurtas show off the fashionable look. Accompanied by suitable bottoms and with paired accessories, these designer kurta kurti offerings simply sizzle.

Women’s Shirts

Purely handloom, women’s shirts styled to look every inch designer with novel introductions and unique features, this range seems to be very promising. You have waist length shirts in floral design, with figurine motifs, delightful apple cuts, experimentation in the necks with straight collar, rounded collar, neck collar and other varieties. Then there are the formats of buttoning, hooks, zips etc. with stylish front pattern, sleeves from full to very short, designs in bright hues block printed in organic colors. You have shirts with the back portion extended beyond the length of the front part that is curiously exciting.

Women’s tunics

A special line of unique innovative designer women’s tunics, with novel features, likeable and pleasing to the eye, has been displayed online at Unnati Silks, that has already received favorable feedback from the market. You have shoulder straps like for men’s shirts on the organic color block printed Chanderi tunics in different vibrant shades.  You have the collar less pulled-down-the-head type in magnetic zigzag designs on Chanderi in three fourth sleeves format with bell sleeves, others with the short sleeves and sleeveless in floral displays. There is the stylishly chic scout scarf or knotted tie type that does excellently with Palazzo pants, another variety being the slit from halfway type tunics with zipped fastening. The knotted muffler like variant on left or right neck portion, the boat neck lining tunic with a colored belt at the waist and figurine motifs, are creations that have tremendous appeal.

Stitched Dresses  

The new line of designer wear in this category has besides adhering to the usual styling, introduced some innovations that are fairly unique and captivatingly attractive. One is the accent on pure handlooms in cotton, silk, blends, art silk and other envisaged materials in the near future. There is variety of length and sleeves which widen the range, there is an accent on beautiful shapes and sizes of neck to suit tastes, especially with artistic embroidery and fastening formats to accentuate the look. Fields plain, colored with floral designs, other colorful patterns and matching or contrast borders with their embroidery or colored stripes or bands serve to achieve heightened effects. The many judiciously chosen hues are combined beautifully with the processed dyes also providing good adhesion and thereby durability.

Some of the floral designer Pakistani styled suits are brightly hued with classy embroidered motifs, with plain or lightly adorned designer backs that display elegance and allure.

There are no clear rules for fashion. There are only innovations that are attempted to appeal. What clicks is Fashion. What does not has to be improvised upon or radically altered for a renewed try. The response of the market will tell us once again whether we have read the signs correctly.    

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